ACTIVITIES&NEWS

The Going Global Brand Strategy of Guangxi Normal University Press — The Arts Bridge
2017-08-30
3902

During the 2017 Beijing International Book Fair, Guangxi Normal University Press launches its "going global" strategy and The Arts Bridge becomes a new member of the brand family of Guangxi Normal University Press. Mr Zhu Yingchun wins the "The Artist of the Year 2018". The Arts Bridge is committed to be the sharing platform for the international communication of Chinese arts and designs.


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In 2014, Guangxi Normal University Press completes the company acquiring of The Images Publishing Group based in Melbourne. In 2016, ACC Publishing Group also joins the team and becomes the subsidiary of Guangxi. Both foreign publishing group remain their original edit teams. After the acquisition, a complete global distributing center comes into being. At this point, the overseas channels for The Arts Bridge are opened up.


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The purpose of the explanation session of "The Arts Bridge" is not only for the announcement of the winner of "The Artist of the Year", but also to gather peers of domestic publishing and let them know the openness of these channels thus to improve the influence of Chinese culture.